#BEPARTOFTHECHANGE

Everyone deserves to be safe. The frequency of domestic violence against women and children in Australia
is alarmingly high. It’s time to stand up and #bepartofthechange

MIMCO is proud to partner with Our Watch, a not-for-profit initiative dedicated to preventing domestic violence
before it starts, through challenging its drivers – gender inequality and restrictive gender stereotypes. In generous
collaboration with Karolina York and Sarah Staunton, the MIMCO x Our Watch collection features three pouches,
each with a powerful message that encourages people to rethink the gender stereotypes they use in their own lives. 

100% of all profits from these pouches will go towards training and education initiatives to help end violence
against women and children.

Stand up, speak out and #bepartofthechange

THE COLLECTION

Our Watch Empower Pouch
Our Watch Inspire Pouch
Our Watch Respect Pouch

OUR AMBASSADORS

“Speaking out
empowered me
to take back
that power that
I had lost.”
Khadija Gbla,
Our Watch Ambassador
& Human Rights Activist
“I see Our Watch as one
of the most important
organisations in Australia
with the work
that they do.”
Rosie Batty,
Our Watch Ambassador
& Family Violence Activist
“I want to see the
young people in my
life have happy,
healthy and 
safe relationships.”
Jo Stanley,
Our Watch Ambassador
& Radio Personality
“There are ways to
educate young men,
and young women
that no gender is
more superior.”
Sarah Staunton,
Our Watch Ambassador
& Violence Survivor

A POWERFUL MESSAGE

#BEPARTOFTHECHANGE

We want you to join the conversation and
#bepartofthechange that will help end violence
against women and children.

  • Take a photo of your MIMCO x Our Watch
    pouch, and ensure the word is clearly visible.

  • Write a short message to EMPOWER
    others, INSPIRE change or
    encourage RESPECT.

  • Share your image on Instagram with
    #bepartofthechange and #mimco

    Tag @_mimco, @ourwatch and
    your friends inviting them to
    #bepartofthechange.

IN GENEROUS COLLABORATION

As a survivor of domestic violence herself, Sarah Staunton has
always held a strong affinity to “power words”; short, solo
words that carry a lot of impact. Sarah’s beautiful original
typography is used across our campaign and the swing
tags of our pouches.

Karolina York is an innovative print design studio at
the forefront of Australian and International Print Design.
The studio’s Founder, Bronwyn Ferguson, generously
donated three original prints to be used as the back panel
of our MIMCO x Our Watch pouches.

MIMCO would like to acknowledge the following partners who generously donated
their time, talent and creative services to this cause:

  • Photography - Scott Newitt
  • Hair & Make-up – Karen Burton
  • Campaign Typography – Sarah Staunton of Penheartspaper
  • Print Design (Product) – Bronwyn Ferguson of Karolina York
  • Apparel – David Jones

WHERE TO FIND HELP?

If you, a child, or another person is in immediate danger, call 000.

1800 RESPECT (24/7 phone and online support)

• Our Watch does not provide emergency assistance or support services to people who are
experiencing or at risk of experiencing domestic and family violence and/or sexual assault.

• For sexual assault, domestic and family violence counselling service
call 1800 RESPECT (1800 737 732) or visit www.1800respect.org.au

FOR MORE INFORMATION ABOUT OUR WATCH

FOR SUPPORT OUTSIDE OF AUSTRALIA