OUR STORY

Mimco creates contemporary designs that empower individual style and self-expression.

Born in 1996 with a passion for creativity, we take pride in our rich Australian heritage.
For over 25 years, we’ve been sketching and designing right here in Melbourne.

From handbags to jewellery, there’s detail behind every stroke;
precision behind every stitch; and craftsmanship behind every motif.

Our timeline

1996

Where it all began: Amanda Briskin-Rettig created Mimco in 1996 in Melbourne, Australia.

2001

Mimco opens its first boutique on Chapel Street in Melbourne, and our brand is selected as the key hair accessories supplier for global cosmetic retailer Sephora.

2002

Our Panda bag features in Sex In The City.

2004

Mimco becomes the sole Australian fashion accessories brand at David Jones. Ten concept stores are opened nationally.

2005

The Button Bag is launched and Mimco holds its first Australian Fashion Week show in Sydney starrring up and coming models Miranda Kerr and Samantha Harris.

2007

Mimco is sold to Witchery Holdings. The company is then acquired by the Country Road Group in 2012.

2008

Mimco’s newest icon, the Turnlock, is launched as well as shoes.

2014

A partnership with Ethical Fashion Initiative begins, helping to empower women in marginalised communities.

2016

Mimco begins its partnership with Our Watch - an Australian not-for-profit dedicated to preventing domestic violence. More than $1 million has now been raised.

2017

The National Gallery of Victoria and Mimco launch their first collaboration.

2019

The Mimco Turnlock is re-released.

2021

Mimco celebrates 25 years as one of Australia’s most-loved fashion brands.

2022

Mimco celebrates the opening of two new-look flagship boutiques in Chadstone and Westfield Sydney Central.

2023

The launch of the Mimco app ushers in a new way to shop and explore.

2024

Mimco partners with the iconic Elle Ferguson for one of its most anticipated collaborations to date.

OUR DESIGN ETHOS

We’re storytellers at heart, obsessed with accessory design.

Lisa Tyler
Head of Design - Product Design & Development

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social responsibility

Since 2016, we’ve partnered with Our Watch, a not-for-profit organisation committed to preventing violence against women. Through our support, we’re helping drive vital change, raise awareness, and create safer communities.

Learn more